The ten shows include Pashanpati, Maati Kokanchi Naati Janmachi, Vachanbaddha, Sangharsh Milanacha, Bantya Televison, Goshta Umaltya Manachi, Anakalniya, Chitrakathi and Sushilecha Dev in the fiction space and Doosri Bajoo in the non-fiction space. Since Prasar Bharati has allowed us to spend this much for quality content, we are expecting a lot from the success of these shows.” They are already way ahead of us when it comes to ratings and viewership, and a revamped prime time slot was the need of the hour if we want to bridge that gap. MUMBAI: With an aim to shake up the Marathi general entertainment space and completely overhaul its prime time programming, DD Sahyadri is ready to go out all guns blazing with as many as 10 new show launches in November. Of these, nine programmes are in the fiction space, with one in the non-fiction.įacing stiff competition in the Marathi regional space from private channels like Colors Marathi, Star Pravah, Zee Marathi and Saam TV, the public broadcaster has upped its budget for programming and aims to press the accelerator on revenues and push up its profit margin by 2017.ĭD additional director general Mukesh Sharma says, “The first 13 weeks of ratings saw us falling behind the other regional Marathi channels, and it’s high time we up our game and compete with them.
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